WHAT’S YOUR THEME?

This entry is part 7 of 12 in the series Lead Like Churchill

“I speak to you for the first time as Prime Minister in a solemn hour for the life of our country, of our empire, of our allies, and, above all, of the cause of Freedom.” – Winston S. Churchill

There are some amazing speechwriters out there today, it’s quite a talent. However, the distinction between a good or great speech is vast, and interestingly, no different to conversation.

I’m sure, like all of us, you’ve been to a boring party that would never end, only to find yourself engaged by one individual amongst the mass who kept you enthralled for hours. When one heard Winston Churchill speak, that was the reaction from most. Spellbound by his words, like a bear to honey, people hung on every syllable.

So, what made Churchill’s speeches engaging to listen to? The answer is simple: one theme.

If you analyse any of my great-grandfather’s speeches: Be Ye Men of Valour, or Blood, Toil, Tears and Sweat, a common theme: hope, runs throughout, and it’s singular. Speeches and conversations may have several parts, but great and engaging speeches and conversations have a single focus, a single message, a clothes hanger for the dressings of those parts.

The key to successful conversations and speeches is simple, choose one simple theme. So, WHAT’S YOUR THEME?


SPEECH LINKS:

Be Ye Men of Valour

Blood, Toil, Tears and Sweat


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